Car manufacturers and the iPhone generation

604 More

Earning the right to be successful

589 More

Knowledge is power

683 More

Selling cars – it’s all about timing

969 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Tesco: Car choice determined by geography

Motor Trader Online has an interesting article regarding how car choice is determined by geography in the UK.
New survey shows car map of Great Britain Customers’ choice of cars is determined by the area they live in, according to a new survey by Tesco.

Tescocompare.com, the supermarket’s independent website for car insurance, found the most popular county for Ford cars is Essex, home of Dagenham Motors. A quarter of all Tescocompare quotes in the Chelmsford area were for Fords – 50 per cent up on the national average. The survey claims that in the Romford area almost one in three cars are Fords. Birmingham’s drivers are most loyal to British brands – probably due to the local heritage – with ownership of MGs up 32 per cent on the national average and Rover ownership 74 per cent higher. Honda ownership is significantly higher near its Swindon manufacturing plant. Vauxhall top in Scotland Claire Blake, marketing manager at Fish Brothers Honda in Swindon, said “Employees at the plant are able to buy cars through the Honda scheme which boosts sales units,”. Vauxhall appears to be the most popular brand in Scotland, doing well in Aberdeen, Edinburgh and Glasgow. German manufacturers score well in London, with Audi up 55 per cent on its national average, BMW up 74 per cent, and Volkswagen up 65 per cent. National top-sellers Ford and Vauxhall fare worse in London, down 23 per cent and 27 per cent on the national average respectively. French brands show the highest disparities by region – Peugeot scored highly in Wales and the west country but both Peugeot and Renault are around 20 per cent down in London.

[ad#ad-2]
May 10, 2008In51der
  • Survey reveals mechanic costs are coming down but franchised dealers still 40% higher
  • Buying a new car – The choice is frightening
  • The choice is frightening but so is the profitability
  • Databases, analysis and snapshots but no predictions
  • Average labour rates rise to £75 an hour
  • SUV sales soar in London
  • The Apprentice and the Tasar!Parts prices and poor residuals leading to soaring write-offs...
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    14 years ago Bloggraph, motor trader150
    Most viewed
    Top 100 UK Dealer Groups
    39,539 views
    The car sales process and the “9 point plan”
    11,572 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,053 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes