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Used car buyers favouring private sales

Consumers are increasingly choosing to buy used cars privately rather than from a dealer.

According to Exchange and Mart, car buyers are 11% more likely to bypass a dealer when buying a used car than three years ago.

“When we last undertook the survey in 2005, the private market was the preferred channel, but it’s the size of the rise that is ringing alarm bells,” said Debra Healy, digital director at Exchange & Mart.

“Consumers have long believed they may get a better price if they sell their car privately but the increase in those looking to buy in this marketplace indicates that more and more consumers have a perception that better deals are available privately.”

Healy added: “Price is always a major consideration in all buying and selling decision but it isn’t the only factor.

Dealers have always offered long-term value for money, through a range of packages that cover the consumer in all eventualities. This unique strength is one the private market cannot match.

AM-Online

Oct 14, 2008In51der
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