At present the buzz in the new car sales world is for greener technology and more efficient less polluting models, however surviving in the short term is of perhaps greater importance to both car sales outlets and manufacturers alike. The reports we are getting reveal that franchised car dealers are receiving more than just advice from their manufacturer. With many car makers committed to launching new models in the coming months and years, helping their brand partners successfully market and sell these new cars is a challenge to all involved. Some are sending out field teams to assess dealers capabilities to not only sell in volume but, for the future of the partnerships, it is vital for manufacturers that their dealer network does so profitably. It will be a big help to dealers to have a bespoke business plan when tackling a rapidly evolving market.
Traditionally, as we have often claimed, manufacturers have been very good at imposing standards and financial incentives across a broad range without looking at the individual needs of franchises of different sizes and capability.
It will be refreshing for dealers and customers alike to know that everyone is pulling in the same direction and that the folly of pre-registering unpopular cars may be a thing of the past.
