Car manufacturers and the iPhone generation

543 More

Earning the right to be successful

531 More

Knowledge is power

607 More

Selling cars – it’s all about timing

846 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Communiaction is the key, now more than ever


Car retailing is now all about ensuring that as much data as possible is recorded during an enquiry and presentation. This is the future of customer service and customer qualification forms are becoming more detailed and the “profiling” to match a car with the customers lifestyle is already happening. Every effort will be made to ensure that all potential customers are receiving a positive experience, even with customers who don’t end up buying, dealers and manufacturers are becoming fanatical about ensuring that the staff who work for them are doing everything to promote the brand they represent. Keeping the communication lines open with customers and prospects alike is now, more than ever, a top priority.

Customers can fully expect an onslaught after having had as many communication lines as possible extracted from them; e-mail, home phone, work phone, mobile phone, pager. E-mail is a particular favourite as sending promotional material in a PDF format offers a significant cost saving as it is a fraction of the cost of posting and, of course, the receipt is virtually instant. Of course the communication won’t stop with the nicely produced PDF!

The customer can expect constant updates on products, promotions and special offers and along with this touchy feely “keeping in contact” approach they can hopefully expect attentive professional sales staff and a great car at the end of it!

May 1, 2009In51der
  • If the job’s done right everyone’s a winner
  • Happy staff equals happy customers
  • Get the balance right and more cars will be sold
  • Customer service – for the good times as well as the bad
  • Car dealers and customer service – are the lessons being learnt?
  • Car sales utopia – here’s to the future
  • Details of Chrysler bankruptcy deal revealed Car parts maker Magna in pole position for GM Europe bid
    You Might Also Like
     
    Happy bargain hunting in the world of used cars
     
    We’re not doomed….
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    11 years ago Blog, Consumercar dealers customer database, customer service, new car buying, Used car buying41
    Most viewed
    Top 100 UK Dealer Groups
    38,653 views
    The car sales process and the “9 point plan”
    10,746 views
    webuyanycar review – They will buy any car but beware of the asterisk
    5,424 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes