Car manufacturers and the iPhone generation

604 More

Earning the right to be successful

587 More

Knowledge is power

681 More

Selling cars – it’s all about timing

967 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Where have all the prvivate buyers gone?

The car auctions these days are starting to resemble once more the dark depressing venues they became at this time last year. Not only have the nights drawn in and the skies turned greyer but the mood among buyers has taken a distinct turn for the worse.

Conversion rates are at the lowest they have been all year and, where once there was a mad bacon roll eating throng of auction novices, there is now such a deficit of private buyers on parade that many trade representatives are struggling to sell the same stock that only very recently was making absolute top dollar.

There seems to be reluctance on the part of sales managers to adapt to a market which has changed so rapidly in a few short weeks. The fact that the trade guides are ‘all over the place’ means that whereas at most points this year they could have entered a car with no engine or wheels and got a decent bid on it, buyers are now being very selective in what they bid on, not only in condition, mileage spec and model but also and most importantly on price.

Dealers and other volume vendors need to catch up fast or face the real possibility of turning those great trade profits into rapid reverses.

The accepted opinion is that this situation is however, only temporary and those of us who have been doing this a while are still anticipating this blip being followed by the usual rapid upturn in January.

The one caveat to this is that with prices having reached an all time high this year, the usual sharp rise in prices witnessed at the start of the year will not be anywhere near as steep at the start of 2010.

That is unless there is a greater than expected demand and new car sales really do become adversely affected by the changing market conditions caused by the VAT increase and showroom taxation.

Nov 3, 2009In51der
  • Swings and roundabouts for new car buyers when it comes to the VAT rise
  • Brisk business at the car auctions down to short supply
  • Car buyers still making the same old mistakes
  • Price wars on the horizon as car buyers become scarce
  • Window of opportunity for car buyers
  • Buyers may sometimes be liars but transparency is the key
  • Transport minister launches new fuel economy label for used carsSharp fall in BMW profits
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    12 years ago Auctions, Blog, Consumer20% vat, buying used cars, car auctions, car sales, Featured, profit, prvivate, showroom tax, used car prices115
    Most viewed
    Top 100 UK Dealer Groups
    39,530 views
    The car sales process and the “9 point plan”
    11,560 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,044 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes