Top spot in the latest annual J.D. Power Sales Satisfaction Index has gone to Jaguar, the fifth time in six years that they have taken the top honours in the influential survey.
The index measures how satisfied customers in the United States are with their buying experience based on five sales-process factors.
Jaguar, which Ford sold along with Land Rover to Indian carmaker Tata Motors last year for $2.3 billion, finished with a score of 898. The brand scored well in the salesperson and paperwork/finance process factors, J.D. Power said.
Ford’s U.S.A. only brand Mercury scored the best for sales satisfaction among mass-market brands, in a new category J.D. Power created to make comparisons among brands more equitable. Although 13 luxury brands scored higher on average than 24 mass-market brands — 864 to 832 on Power’s 1,000-point scale — the ranges overlapped considerably.
“Five of the top 10 are non-luxury brands this year,” said Jon Osborn, research director for J.D. Power.
Rounding out the top five luxury brands, which have both the highest overall scores and are the only ones above the study’s luxury average, were Cadillac, Lexus, Mercedes-Benz and Land Rover.
It was, however, more bad news for Audi who finished bottom in Novembers Car Makers Premier League as they only achieved 828 points and finished last among the luxury brands. In fact they were the only brand in that category with a score below the mass-market average.
Among the mass-market brands, leader Mercury was followed closely by Smart, Buick, Pontiac and Chevrolet. Mini jumped 49 points and 16 positions to finish No. 6 among mass-market brands, Osborn said.
The bottom five included Mitsubishi, Jeep, Dodge, Mazda and Nissan.