Car manufacturers and the iPhone generation

536 More

Earning the right to be successful

519 More

Knowledge is power

593 More

Selling cars – it’s all about timing

835 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Jaguar top in U.S. sales satisfaction survey

Top spot in the latest annual J.D. Power Sales Satisfaction Index has gone to Jaguar, the fifth time in six years that they have taken the top honours in the influential survey.

The index measures how satisfied customers in the United States are with their buying experience based on five sales-process factors.

Jaguar, which Ford sold along with Land Rover to Indian carmaker Tata Motors last year for $2.3 billion, finished with a score of 898. The brand scored well in the salesperson and paperwork/finance process factors, J.D. Power said.

Ford’s U.S.A. only brand Mercury scored the best for sales satisfaction among mass-market brands, in a new category J.D. Power created to make comparisons among brands more equitable. Although 13 luxury brands scored higher on average than 24 mass-market brands — 864 to 832 on Power’s 1,000-point scale — the ranges overlapped considerably.

“Five of the top 10 are non-luxury brands this year,” said Jon Osborn, research director for J.D. Power.
Rounding out the top five luxury brands, which have both the highest overall scores and are the only ones above the study’s luxury average, were Cadillac, Lexus, Mercedes-Benz and Land Rover.

It was, however, more bad news for Audi who finished bottom in Novembers Car Makers Premier League as they only achieved 828 points and finished last among the luxury brands. In fact they were the only brand in that category with a score below the mass-market average.

Among the mass-market brands, leader Mercury was followed closely by Smart, Buick, Pontiac and Chevrolet. Mini jumped 49 points and 16 positions to finish No. 6 among mass-market brands, Osborn said.
The bottom five included Mitsubishi, Jeep, Dodge, Mazda and Nissan.

Dec 9, 2009MTI
  • JLR global sales up 22% in November
  • Land Rover sales almost double in April
  • Sales rise for Jaguar Land Rover
  • 300 jobs to go at Jaguar
  • Tata boss confident on future of Jaguar Land Rover
  • Jaguar XF comes out top in Driver Power survey 2009
  • VW to buy 20% stake in Suzuki MotorGreater technology means bigger bills
    You Might Also Like
     
    BMW in warning to prestige car makers
     
    The road back for new cars
    MTI
    11 years ago Manufacturers, Newscar makers40
    Most viewed
    Top 100 UK Dealer Groups
    38,133 views
    The car sales process and the “9 point plan”
    10,537 views
    webuyanycar review – They will buy any car but beware of the asterisk
    5,320 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes