According to research carried out by Which? Car, shopping for cars online is becoming more popular and this means you’re more likely to secure a bigger discount and you’ll also have added legal protection.
Which? Car surveyed the car market for 14 popular new cars and found all but two of them to be cheaper online, and many of them substantially so. 5 models were being offered at more than £5,000 below their list price, and 6 were more than £1,000 cheaper online than in a showroom.
Completing a deal online also makes the sale subject to the Distance Selling Regulations. These give customers a 7 day “cooling off” period after delivery in which they can reject the car and be entitled to a full refund.
Which? Car has discovered that, while only 5% of people surveyed bought their last car online, 18% said they are likely to do so in future.
Interestingly people who aren’t prepared to buy on the internet are still arming themselves with useful information online as 69% of people surveyed use the internet to research car purchases.
Richard Headland, editor of Which? Car said “The internet is revolutionising the way people are shopping for cars and we’re all for it. Not only can buyers find bargain prices online – without haggling with a salesperson – they have better legal rights too. The web has thrown down the gauntlet to traditional bricks-and-mortar car dealerships.”