Car manufacturers and the iPhone generation

628 More

Earning the right to be successful

609 More

Knowledge is power

713 More

Selling cars – it’s all about timing

1,005 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Scrappage scheme ends, hard work begins

March is obviously a busy month for franchised car dealers, and perhaps carries more significance this year given that it coincides with the end of scrappage. There are mixed feelings about what the impact will be when the scrappage scheme finally draws to a close, but if other parts of Europe are anything to go by we are in for tough times.

The biggest winners from the scrappage scheme Hyundai, Kia, Ford etc have perhaps the most to worry about. Despite the fact that cars sold in the scheme were models with the lowest profit margins, indicating that though there may be a significant drop in volumes there are still opportunities to offer value in other areas in order to remain profitable whilst selling higher end models.

Already many car makers are gearing up to try and keep some momentum given by the scheme by offering their own incentives to attract more customers. As one sales manager told us however ‘we survived before scrappage and we will survive without it’.

I think that scrappage was exactly the shot in the arm the business needed and should be acknowledged as that, it’s now back to hard work, building value in the service and products offered to buyers and ensuring that offers are attractive enough and communicated clearly enough, to make up for the shortfalls in numbers.

The other aspect, of course, is that sales people who have enjoyed the easy life of pre-agreed discounts have to return to actually being sales people again and working hard for a deal keeping them sharp and hungry but most of all laser focussed on customer service.
Let’s hope they’re up to the job.

Mar 9, 2010In51der
  • After a turbulent September the hard work really begins
  • Daily Mail tries to give the scrappage scheme a kicking
  • Scrappage done and dusted now the hard work begins
  • Scrappage scheme ends
  • The scrappage scheme may end but it won’t be finished
  • Dealers will need to be inventive when the scrappage scheme finally ends
  • The best deal is not always the cheapestI want one and, best of all, it's British!
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    13 years ago Blog, Scrappagecar makers, Featured, kia, profit, Scrappage, scrappage scheme ends, scrappage scheme ends when, what happens after scrappage scheme ends80
    Most viewed
    Top 100 UK Dealer Groups
    39,742 views
    The car sales process and the “9 point plan”
    11,803 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,186 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments

    Auto Transport

    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes