Toyota’s US sales bounced back in March thanks to big discounts used to lure back disheartened customers to the brand after the raft of safety recalls.
The Japanese car manufacturer saw its US sales jump 40.7% in March compared with a year earlier. Sales in February had slumped by 8.7%.
Ford and General Motors also saw their sales rise last month, up 39.8% and 20.6% respectively while Chrysler, the third of the “Big 3” US auto makers, saw its sales fall 8.3%. Nissan’s US sales rose 43.3% in March, while Hyundai’s added 15.4%.
“Toyota’s strong sales performance in March reflects our customers’ continued confidence in the safety and reliability of our vehicles, and their trust in the brand,” said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales USA.
“We are standing by our cars, and we’re grateful that our customers are standing by Toyota.”
Toyota is the world’s largest carmaker, both in terms of revenues and sales.