Audi have revealed that their sales rose 15% in May mainly on the back of increasing consumer demand from china, and forecasted that the new A1 subcompact model will assist it to win more customers in Europe.
Deliveries throughout the world increased to 94,900 vehicles up from 82,803 in 2009, while Chinese sales leaped 40% to 17,396 units.
Audi is introducing twelve models in 2010, such as the A1 hatchback, a coupe called the A7 along with a brand new version of the flagship A8 executive saloon, as it expands the line-up to 42 cars by 2015 from 34 last year. Audi said in May that it seeks for earnings before interest and taxes to increase quicker than revenue in 2010.
“In Europe, we will experience an additional boost with the A1,” Peter Schwarzenbauer, Audi’s sales chief, said in a statement. “We have been taking orders for the past four weeks, and so far have registered more orders than for any other model in such an early phase.”
Audi is targeting for deliveries to surpass 1 million units this year, a growth of greater than 5.3% from last year. This compares with a “sound single-digit percentage” sales increase target at BMW and a strategy by Daimlers Mercedes-Benz to outperform market growth of 4%.
Daimler, the world’s 2nd largest luxury vehicle manufacturer after BMW, yesterday reported a 17% leap in Mercedes sales last month to 101,400 units. Daimler’s sales in China, where the organization has a target of selling a minimum of 100,000 cars in 2010, more than doubled in May to 11,500.
Audi’s 5 month sales gained 22% to 455,700 vehicles, the car manufacturer revealed this week.
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