Ford to cut prices from 2nd August 2010

Ford is to cut the recommended list prices on all of its small and medium cars from 2nd August 2010.

This move follows similar measures taken in April with its large car ranges.

The reduced recommended list prices will in addition lower P11D tax liability, increasing the attractiveness of Ford’s small and medium cars to company car drivers.

Even though list prices have been cut, there will however be less movement on the actual transaction prices as dealership margins have also been reduced.

Managing director of Ford GB, Nigel Sharp said: “The traditional way that the car industry has operated in the UK, with high recommended list price matched to high discounts, is causing confusion for consumers.

“Together with our dealer partners we are determined to change that formula and make the whole purchase process more transparent and the value of Ford cars more obvious.”

From 2nd August 2010, the recommended list price of small and medium sized Ford’s will be as follows;

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