Car manufacturers and the iPhone generation

599 More

Earning the right to be successful

581 More

Knowledge is power

675 More

Selling cars – it’s all about timing

959 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Toyota still riding out the storm

It seems that although Toyota left no stone unturned in their pursuit of saving their reputation (spending a £3bn marketing budget in the process) not everyone is convinced that they have totally succeeded.

According to some of our sources in the world of Toyota things have somewhat stagnated and many people are seemingly just not convinced at present and as a result are reluctant to go back to the world’s biggest selling car brand.

Volumes are down and order banks are not at the levels of the same time last year even when taking scrappage into consideration. In July Toyota UK were 24% down on the same month in 2009 (Car Makers Premier League July 2010).

Toyota was already faced with the financial crisis that hit worldwide demand for vehicles, when it was forced to issue a string of recalls because of safety problems.

The Japanese manufacturer has recalled about 10 million vehicles worldwide in the past year for a variety of problems including faulty floor mats, sticky accelerator pedals, braking software glitches and steering malfunctions.

Its reputation has taken a beating, principally in the US where it is now facing hundreds of lawsuits.

It just goes to show in the business that good news travels like and asthmatic tortoise carrying some heavy shopping whereas bad news is Usain bolt.

We are sure that the blip remains temporary and our colleagues are certainly not giving up the ghost, just riding out the storm.

Indeed Toyota as a whole recently swung back into profit thanks to its massive marketing efforts and cost reduction exercises but this good news has been tempered somewhat by hints of another recall in the US this time affecting more than 1.1 million Corolla and Corolla Matrix models from 2005 to 2007, which have been reported to suffer from engine problems.

The US National Highway Traffic Safety Administration said 1,101 consumer complaints have been received but there have been no reported deaths or injuries related to the defect.

“The engine can stall at any speed without warning and not restart,” NHTSA said in a statement on its website

As Toyota’s president Akio Toyoda told a Tokyo news conference earlier this year “There’s no change in the fact that we are in stormy waters. But now I feel that even in the storm, we can see a ray of sunlight in the distance.”

Almost like a piece of Haiku poetry.

Aug 25, 2010In51der
  • Record US fine for Toyota over recalls
  • Toyota confirm another million recalls
  • Toyota return to profit in spite of recall worries
  • Hats off to Toyota!
  • Toyota now considering Corolla recall
  • More bad news for Toyota after braking problems with 3rd generation Prius
  • Dodgy dealers clocked by VOSAWill VW say adiós to Seat?
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    12 years ago Blog, Consumer, Manufacturerscar makers, car manufacturers, car sales, car sales figures, consumer advice, Featured, new car buying, toyota, toyota recall120
    Most viewed
    Top 100 UK Dealer Groups
    39,478 views
    The car sales process and the “9 point plan”
    11,499 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,012 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes