When it comes to buying new cars it seems that there is still a long way to go before buyers and sellers can reach an agreement around price and, as they both have a vested interest in being at opposite ends of the pricing scale if you like, then perhaps they never will.
More worrying is that despite major improvements both in technology, innovation and information regarding cars and dealers being easier to access than ever before, customers are still making buying decisions which they are very quickly regretting.
If you believe that dealers and their sales staff have a duty to try and match their customers with the right cars, both for their budget and their lifestyle – and we certainly do – then the ultimate responsibility for the final decision rests with the person parting with the cash, the customer.
Like in any aspect of life there are great sales people and there are, quite frankly, terrible ones. There are the ones who are passionate and make the car business and customer care their career and look at long term relationships and referrals but there are also those who are just passing through and looking to make a quick buck whilst deciding what they really want to do. Finally there are those who just don’t care about anything other than making money at any cost and will tell customers exactly what they want to hear as lon as it gets the deal done.
On the other hand there are customers who always think they know best and do not take buying cars as seriously as they should and do not necessarily consider the advice from a salesperson and consequently end up buying the wrong car.
I say this at reg change time because as usual we have heard of examples of buyers spending large amounts of money on cars and literally weeks, or in some cases days later, they do not want the car admit they have made a mistake and want to sell the car back and get another.
We have seen examples of big loses but perhaps the largest and quickest was a Volkswagen which a buyer changed after just 4 days with 70 miles on the clock and lost a whopping £7,000 in the process. This is entirely avoidable if buyers would just take the time to consider all the options before making a decision. For example; can I afford it? Does it suit the specifics of the conditions I regularly drive in and that of any other driver? Can I afford to run it? Is it comfortable for me and my family? What will it be worth in 3 years time? Am I likely to want to keep it for a while? Will it do the miles I want it to and does it have the specification I need?
I suspect that, like with most things, there will be no car that’s absolutely perfect because we would all be driving it but by at least considering these options it should be enough to ensure that a horrendous mistake is not made.
The onus really is on the buyer to make that decision once the facts have been carefully considered.
So let’s just hope that with the likes of us at MTI continually banging on about this one day we will stop hearing from people who have not counted to 3 and ended up making a huge financial faux pas.
And if anyone thinks advice like this is pointless and are perhaaps content to throw money down the drain you can contact us on the usual address.
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