Car manufacturers and the iPhone generation

628 More

Earning the right to be successful

609 More

Knowledge is power

713 More

Selling cars – it’s all about timing

1,005 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

A community is like a ship; everyone ought to be prepared to take the helm

At MTI we want to promote best practice in the car trade and we are convinced that the majority of dealers work tirelessly to achieve this. OK the reputation of the trade has had a sustained battering but I can’t think of any other industry which has made the investment and commitment to deliver better products, facilities and service especially here in the UK.

Car showrooms are now places where customers are happy to spend time in. They are clean, fresh and inviting. You can watch your car being worked on and enjoy, for the most part, nice coffee in ambient surroundings and that’s only right and proper considering the potential investment being made. After all you wouldn’t go into Gordon Ramsey’s eateries and expect anything less than excellence which obviously reflects the prices you will be expected to pay and nor should you have to endure sub-standard facilities in car showrooms when the outlay is so much greater.

We have many insiders who successfully operate independent showrooms up and down the country due to their experience and expertise, not to mention their sheer determination to compete with main dealers who offer state of the art facilities aimed at instilling the confidence in their customers to want to buy from them.

It is a difficult and competitive business but one which often sees anyone with a few quid setting up in car sales. You don’t need any qualifications and therefore people often think ‘how hard can it be?’

You buy at one price and sell at a higher price, simple. Well anyone in the trade will tell you if only it were that simple! But I digress, the point is that as car professionals we do not receive the recognition we deserve for the progress we have made over the last decade in delivering better products and better services not to mention delivering a better and wider choice.

That said we also have to try and improve the perception of the average consumer that the car trade is unfair and not transparent in its dealings. Car makers and dealers are constantly carrying out exit
surveys and satisfaction studies which bombard customers and cajole them into giving marks out of 10, even for how sunny it was when they visited the showroom. But in reality to really engage with customers and prospective buyers we need to align customer expectations with the products and services on offer and the only way to truly discover a common ground and an improvement is through interaction and by asking customers to tell us how we can improve.

From a dealers point of view by promoting their business by interacting directly with customers and prospects in the social media arena they can add bottom line to their business.
Simple isn’t it?

Sep 20, 2010In51der
  • Happy staff equals happy customers
  • The scrappage scheme has ended, get over it
  • Is the net closing in on car showrooms?
  • A sales team’s no good with 11 defenders
  • Controlling the sales process can be good for everyone
  • Some car sales people still ignoring customers once the deal’s been done
  • Classic Bargain of the Week - Jaguar E-typeEuropean car sales down 2.4% so far in 2010
    Comments: 1
    1. rebuilt engines
      12 years ago

      The title itself explains a sort of how community works. I think this quote is from Henrik Ibsen? I am a car fanatic and really enjoy collecting antique cars. I will definitely join today in MTI community coz maybe I can get some ideas and tips about cars. Thanks

    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    12 years ago Blog, Consumer, Manufacturerscar manufacturers, consumer advice, customer service, Featured, new car buying, Used car buying117
    Most viewed
    Top 100 UK Dealer Groups
    39,742 views
    The car sales process and the “9 point plan”
    11,803 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,186 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments

    Auto Transport

    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes