The future of the British International Motor Show, which was cancelled this year because of the recession, hangs in the balance after the Society of Motor Manufacturers and Traders (SMMT) confirmed it will not be reinstated in 2012.
After a thorough consultation with the industry it was decided that the show would not be reinstated in two year’s time.
“The British International Motor Show has been a tremendously successful showcase for the UK motor industry. In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focussing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions,” said SMMT chief executive Paul Everitt.
“The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world. Both SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK,” concluded Everitt.
Despite the upward trend in attendance at the 2008 British International Motor Show, the economic downturn and unprecedented challenges facing the industry both in the UK and around the world made it impossible for the industry to commit to a 2010 event, leading to its cancellation in March 2009.