Someone still has cash to burn as the final day of the DVLA Personalised Registrations’ autumn auction witnessed the registration “10 O” being sold for a staggering £92,920.
As the winning bid was made by phone during at a tense and packed auction room here at Rudding Park, near Harrogate, mystery surrounds the successful bidder.
10 O is the latest in the O-series released by DVLA Personalised Registrations in January 2009 to mark its 20th anniversary. Since then, more than £1.62 million has been generated from the series alone.
While DVLA staff celebrated the sale of 10 O, the precise £92,919.69 – a sum which comprises the £73,500 hammer price plus VAT, buyers premium and assignment fee – falls well short of the incredible £210,000 paid for 1 O in January 2009.
In total, the sale of personalised registrations by the DVLA has raised a colossal £1.6 billion. All money raised goes to the Treasury.
Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “10 O is a fine registration. We had high hopes for it, and thankfully it has delivered for the Agency.”