Land Rover is today announcing a pricing initiative to protect UK customers from the VAT increase in January 2011.
The offer, which applies to new build retail orders placed before 31 December 2010, means customers will avoid the increased VAT rate if their vehicle is registered and delivered between 4 January 2011 and 31 March 2011. The 2.5% VAT difference will be jointly funded by Land Rover and participating dealerships.*
“Protecting against the VAT increase means that customers can order with confidence, secure in the knowledge that the January tax hike will not affect their vehicle purchase,” says John Edwards, managing director, Land Rover UK. “This move demonstrates that the interests of our customers continue to be at the heart of our business strategy.”
In 2010, Land Rover UK sales are up 30 per cent year to date and there has been increased demand across the entire range, which boasts the most efficient and technologically advanced line-up of vehicles in the company’s history.
The Land Rover Freelander 2, built at Halewood on Merseyside, continues to be the best-selling model globally, with sales up year to date by nearly 40 per cent.
In fact, demand has been so strong that earlier this year, Land Rover created 275 new jobs at the Company’s manufacturing plant in Solihull, where the Defender, Discovery 4, Range Rover Sport and Range Rover are manufactured.
New model pricing for January 2011 is also announced today, including 20% VAT, along with a pricing realignment for the Freelander 2 range which, with the addition of the new 2WD version (badged eD4), will provide customers with even greater value for money plus improved economy and CO2 emissions.
|X-Tech Hard Top Limited Edition||£24,995.00|
|XS Station Wagon||£28,895.00|
|High Capacity Pick Up||£22,570.00|
|XS Station Wagon||£31,650.00|
|XS Utility Wagon||£30,625.00|
|XS Double Cab||£28,745.00|
|Double Cab Chassis Cab||£26,455.00|
|Defender Special Vehicles||110|
|2011MY||Hydraulic Platform VM 13.5 HCPU||£58,565.00|
|Hydraulic Platform VM 13.5 CC||£58,255.00|
|Hydraulic Platform VM13.5 CC||£59,685.00|
|Hydraulic Platform VM14.5 CC||£61,025.00|
|Freelander 2||2.2 eD4 150HP 6 Speed Manual 2WD|
|2011MY||eD4 S 6 Speed Manual||£21,995.00|
|eD4 GS 6 Speed Manual||£24,995.00|
|eD4 XS 6 Speed Manual||£28,595.00|
|eD4 HSE 6 Speed Manual||£32,995.00|
|2.2 TD4 150HP 6 Speed Manual|
|TD4 S 6 Speed Manual||£22,745.00|
|TD4 GS 6 Speed Manual||£25,745.00|
|TD4 XS 6 Speed Manual||£29,345.00|
|TD4 HSE 6 Speed Manual||£33,745.00|
|2.2 TD4 150HP 6 Speed Automatic|
|TD4 S 6 Speed Automatic||£24,245.00|
|TD4 GS 6 Speed Automatic||£27,245.00|
|TD4 XS 6 Speed Automatic||£30,845.00|
|TD4 HSE 6 Speed Automatic||£35,245.00|
|2.2 SD4 190HP 6 Speed Automatic|
|SD4 GS 6 Speed Automatic||£28,245.00|
|SD4 XS 6 Speed Automatic||£31,845.00|
|SD4 Sport Limited Edition||£33,945.00|
|SD4 HSE 6 Speed Automatic||£36,245.00|
|Discovery 4||3.0 Commercial|
|2011MY||3.0 TDV6 (210hp) Commercial Automatic||£33,545.00|
|3.0 SDV6 (244hp) Commercial Automatic||£34,645.00|
|3.0 SDV6 (244hp) Automatic|
|Range Rover Sport||3.0TDV6|
|Range Rover||4.4 TDV8|
|5.0 V8 S/C|
*VAT reduction offer applies to all new retail vehicles ordered prior to 31st December 2010, registered and delivered between 4th January 2011 and 31st March 2011. This offer does not apply to vehicles currently in stock which are available for registration before 31st December 2010. Offer is subject to vehicle availability and delivery to take place between 4th January 2011 and 31st March 2011. Available at participating Land Rover dealerships only and excludes employees of the Tata Group and Jaguar Land Rover. Refer to participating dealerships for further information and details of this promotion before vehicle ordering.