Car manufacturers and the iPhone generation

604 More

Earning the right to be successful

587 More

Knowledge is power

681 More

Selling cars – it’s all about timing

967 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Mercedes sales slip back in Europe as BMW and Audi increase luxury car sales

Mercedes-Benz has failed to keep pace with BMW and Audi as the German car maker dropped down to third place in European luxury car deliveries in October.

Mercedes sales in Europe fell 2.5% to 50,855 units last month, while Audi’s gained 2.2% to 52,181 and BMW’s rose 6.2% to 51,863, according to ACEA, the European automakers association.

Mercedes sold 489,718 vehicles in the 10 months through to October, fewer than the 503,771 sold by BMW while Audi was the region’s largest high-end carmaker with 524,549 deliveries.

BMW, the biggest manufacturer of luxury vehicles worldwide, is profiting from a revamped 5-series saloon and the new X1 compact SUV and Audi is attracting buyers with the new A1 subcompact. Volumes for Mercedes have slipped as its A and B class compacts near the end of their life cycles.

All three companies still gained market share in Europe however, where demand is waning as governments end or reduce scrappage subsidies.

European new car registrations fell 16% to 1.06 million units last month which is the 7th consecutive monthly drop, with year to date sales declining 5%, according to ACEA figures.

The region’s 5 biggest car markets of Germany, Italy, France, Spain and the UK have all contracted by more than 18% in October, with sales in Spain slumping a massive 38%, the steepest drop. Fiat, Ford and Toyota posted the sharpest declines among manufacturers.

Sales by Fiat tumbled 33% to 73,774 units. Ford’s European registrations dropped 29% to 77,093, while Toyota’s fell 28% to 46,500 units. VW on the whole recorded a drop of 11% to 239,526 units, with the decline held back by Audi’s growth.

Source: Automotive News

Nov 17, 2010MTI
  • Mercedes celebrate record sales in November
  • China and US help boost Audi sales in October
  • Audi have BMW and Mercedes in their sights
  • Audi sales up 19% in first half of 2010
  • Audi global sales up 15% in May thanks to China
  • Audi report global sales increase
  • Bargain of the Week - TVR GriffithCar buying experience should improve as buyers become scarce
    MTI
    11 years ago Manufacturers, News49
    Most viewed
    Top 100 UK Dealer Groups
    39,530 views
    The car sales process and the “9 point plan”
    11,560 views
    webuyanycar review – They will buy any car but beware of the asterisk
    6,044 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes