Pontiac, one of the US car industry’s most iconic brands – has finally gone out of business a year after its parent company General Motors announced its shutdown in a major restructuring.
Set-up in 1926, Pontiac came to embody the image of the American muscle-car, with hugely popular models like the Bonneville, GTO and Firebird TransAm.
The cars featured in Hollywood movies in the 1960s-70s. But sales had been in decline since the 1980s and GM’s catastrophic financial problems finally spelt the brand’s demise.
From its roots in the Michigan City of Pontiac in the 1920s, the brand was aimed at the working class.
In 1968, Pontiac’s sales hit nearly one million – a feat never to be repeated again.
Its profile went global in the 1970s when Burt Reynolds drove a black and gold Firebird in the hit film Smokey and the Bandit.
But in the late 1990s General Motors began to cut back on its performance image and mechanical problems with some of the later models damaged the company’s reputation with people who bought sports cars.
In the end, it was a changing market, declining sales and a brutal restructuring at General Motors that brought the final curtain down on Pontiac.
GM had to rescue itself from bankruptcy and unfortunately Pontiac was a victim of the collateral damage.
Source: BBC News