This year could have been a record for Audi in the UK with demand outstripping supply by around 10,000 cars. Even so the company expects to end the year with sales of more than 100,000, close to the record of 100,845 in 2008.
It means the UK is Audi’s largest export market, a few thousand sales ahead of the US.
“I’m disappointed that we have had supply shortages this year, but that will ease in 2011,” said Audi UK director Jeremy Hicks, speaking at the launch of the new A7 Sportback.
It will ease because Audi will be able to build more cars in China which will free up production in Europe to meet demand including the UK where the company has an order bank of more than 25,000 vehicles at any one time.
With A1 adding a predicted 18,000 sales next year as well as the all-new A6 and A7 Sportback, 2011 could well be a record sales year for the company.
To the end of October, Audi sales were up 11 per cent year-on-year and its market share was up from 4.72 per cent to5 per cent.
Details of the all-new A6 will be unveiled next week (Dec 1) before the car is unveiled in the metal at the Detroit motor show in early January.
Before then the A7 Sportback, the first model to use the A6 underpinnings, arrives and Mr Hicks is predicting 3,250 sales in 2011 with new A6 adding 10,000 to the mix.
The A3 will remain the company’s main seller – about one-in-three sales – followed by the A4 and A1 for the time being.
Attention for the moment is focused very clearly on the A7 which, as its name suggests, bridges the gap between A6 and A8. Deliveries are scheduled to start from January 8 with on-the-road prices (including VAT at 20 per cent) ranging from £45,220 for the 2.8FSI in SE trim to £49,790 for the 3.0TDI S line.