Car buyers still don’t have the confidence to purchase a vehicle online, research by Manheim Auctions has discovered. Even though spending an average of 18 hours online researching a car before they make a purchase, taking the plunge and buying online is still a step too far for most car buyers. 60 % of car owners admitted they wouldn’t have the confidence to purchase online, whilst 25% stated that while they would be happy to locate a car and come to an agreement on a price online, they would not part with any money until they’d actually seen it.
“There is no question that the internet has become the primary research tool for motorists looking for a car. But when it comes to actually buying online, without seeing the vehicle first, consumers are just not ready to take the plunge. Motorists are wary and despite the rise in the number of used car websites, we’ve found that consumers are not confident enough to make this sort of purchase online,” explained Craig Mailey, Marketing Director, Manheim Auctions.
“As a search and research tool the internet is second to none and there’s a wealth of information out there.
As well as the traditional car websites, motorists can also search the Manheim Auctions website or access the mobile version on their smart phones to see what vehicles are coming up for sale. It’ll help consumers to get a feel for the used car market as a whole and pick up a bargain.”
The research also revealed that individuals spend hours trawling the web investigating their next car, exploring the best deals on the market, evaluating models and makes on a assortment of websites and considering insurance, tax brackets and increasingly fuel consumption for vehicles. Over 50% of motorists even confessed to surfing car websites just for fun, trying to find their ‘dream’ car.