Kia Motors has released the first official images of its all-new Ray (not short for Raymond as far as we are aware) compact vehicle, which will be sold exclusively in the Korean home market.
The Ray city car will provide consumers with economical motoring and a spacious and highly versatile interior, while standing out from the crowd thanks to its striking box-type exterior design. Powertrain options will be announced closer to the yet-to-be confirmed launch date.
Ray features a simple, modern silhouette and distinctive exterior, plus maximized interior space for both passengers and cargo.
From the front Ray combines Kia’s signature radiator grille with unique headlamps and LED daytime running lights, creating a bold and confident appearance. In profile, Ray’s unique side glass configuration enhances the vehicle’s individualistic aesthetic appeal.
Ray’s sliding rear passenger side door not only enables easier entry and exit in tight parking spaces, but also provides for a wide, unobstructed side opening for maximum utility and flexibility.
From the rear, Ray presents a wide and stable stance, highlighted by prominent LED rear combination lamps and vertically positioned bumper reflectors.