Car manufacturers and the iPhone generation

543 More

Earning the right to be successful

531 More

Knowledge is power

607 More

Selling cars – it’s all about timing

847 More

Truemag

  • Home
  • About
  • Advertise
  • Archives
  • Contact
  • Subscribe

Lunch at the dealership

The March deals around are bringing buyers out of hibernation, with many dealers reporting healthy showroom traffic and genuinely quite high conversion rates. The one thing that is sure in life, no matter what the economic climate, we all love a bargain and on quite a few different new cars, that brings major competition for business and the winners are the car buyers.

With fuel on a seemingly never ending spiral upwards it is interesting to see that the manufacturers, many of whom predicted a growth year in new car sales whilst the rest of us forecast no more than static growth, are doing their level best to promote their cars special offers and finance deals to deliver perceived value for money to their customers.

Whilst on a visit to a showroom recently I was struck by how “tuned in” the sales team were in the particular Volvo dealership we were in and how attentive and keen they were that we had a good experience (that shouldn’t be surprising, right?). Unfortunately for them we were on a brochure collecting exercise, usually the thorn in the side of any ambitious sales exec who wants some ‘live’ customers to get his teeth into. This bunch couldn’t have been more helpful though and it got me thinking that perhaps staff in this business really are starting to understand that without customers there is no business and as a result no job.

If the combination of great offers, inviting environment and engaged sales staff is consistently achieved then the future of UK car sales is indeed rosy.

With the investment still pouring into facilities by the manufacturers – despite the feeling that we are moving very much into a technological age of virtual showrooms – it is likely that customers will want to continue to touch and feel and if my experience is anything to go by have a choice of 8 different coffees and several versions of green tea.

We surely can’t be far away from making a day of it and having our lunch in the built in coffee shop either.

Mar 14, 2012In51der
  • The face of the dealership; as important as the best deal closer
  • Stay away from dealership service departments!
  • The scrappage scheme has ended, get over it
  • Meltdown at the dealership
  • Car dealership customer service stinks!
  • Court fines Pendragon dealership for misleading adverts
  • Steep learning curve for franchised dealers selling older carsUK car production rises 23.5% in February
    You Might Also Like
     
    Distress busting initiative anyone?
     
    Mild weather, 4WD’s, self-registration and as Renault “consolidate” who will be next?
    In51der

    Motor Trade Insider - Bridging the gap between the customer and the Motor Trade

    9 years ago Blog, Consumer, Manufacturers78
    Most viewed
    Top 100 UK Dealer Groups
    38,662 views
    The car sales process and the “9 point plan”
    10,750 views
    webuyanycar review – They will buy any car but beware of the asterisk
    5,428 views
    Most commented
    Car sales and the power of silence…
    25 Comments
    Car dealers still not prepared to play the “we buy any car” game
    23 Comments
    A Traders Tale – Part Four
    22 Comments
    Win a pre-loaded Ipod Shuffle!
    19 Comments
    Bargain of the Week – StreetKa 1.6i Luxury
    14 Comments
    Bridal Hair Berkshire
    Fox Body to 2018 Mustang Parts
    and Accessories
    About MTI

    Motor Trade Insider
    is written by people working actively in the motor trade for people on the inside and people on the outside.

    Our aims
    Build a bridge between consumers and the trade, create Interesting and informative content, break down barriers and create better understanding, expose bad practices and rip-offs and promote outstanding products and service.
    Have something to say?
    We are always looking for experienced writers who can write good original quality posts on motor-trade-insider.com. Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written.
    2017 © Motor Trade Insider
    Truemag theme by StrictThemes