Whether you’re a well-established car hire company or are just starting out in the industry, I think it’s safe to say that you always ought to be trying to attract more business. Competition in the industry can be fierce, however, so ensuring you stay one step ahead of your rivals is vital.
Even if you have customers who have used your services for many years, you should never get complacent. To make sure you attract and retain as many customers as possible, consider implementing the following measures:
Provide a wide range of cars – While it can be taken as a given that all the people who want to hire vehicles will be after models that are reliable and safe to drive, you should never assume that customers will always be looking for the same models.
After all, a businessman who is travelling overseas to meet clients is unlikely to be keen to drive the same vehicle as a builder who needs to rent a set of wheels for a week working onsite. If it’s not blatantly clear already, providing a wide variety of cars and vans means you have more scope to offer something suitable for customers of various needs and budgets.
To achieve this, it’s a good idea to offer a diverse array of brands and engine sizes as well as a mixture of manual and automatic transmissions in petrol and diesel variants.
Select location carefully – Your choice of location for your hire centres will also play a vital role in your efforts to attract trade. Obviously, you’ll need to be situated somewhere that people can easily reach (the sheer fact they’re renting from you means they’re unlikely to own, or have use of, a car), so it’s worth basing yourself in the heart of cities and large towns. Doing so will not only make it more convenient for customers to hire vehicles from you in the first place, but also ensures that dropping them off them is hassle-free.
Many people who fly abroad, be it for business or pleasure, will want to hire cars so they have the freedom to travel independently. This means you should always ensure you have an outlet either in or close to an airport’s arrival lounge.
Inspire customer loyalty – Providing an array of cars and conveniently located pick-up and drop-off facilities should encourage people to hire from you, but to build up repeat business, it’s important that you reward customers for being loyal.
Set up member reward schemes where those who choose to hire a vehicle for a certain period of time or have rented from you on previous occasions will receive a free gift. Consider using promotional merchandise that has an automotive theme, such as air fresheners, keyrings or window squeegees -the possibilities are endless! Just remember to print your logo, slogan and contact details on your promotional items – that way your brand will resonate firmly in the minds of recipients every time they pick up their car keys or go for a drive.
These are just a number of the ways that car hire companies can bring in more business, but if you can think of any others please let us know!