Czech car manufacturer, Skoda will once again be the official sponsor and auto partner of the world’s most famous bike race, the Tour de France. This time it is extra special as this will be the 10th time Skoda have sponsored the race, which is also celebrating its 100th anniversary.
There is also a bicycle connection with the famous Czech car brand as back in 1895 the company’s founding fathers Laurin and Klement started to produce bicycles in Bohemia.
Between the 29th of June and the 21st of July SKODA will support the event with 250 vehicles – primarily with the new SKODA Octavia Combi and the SKODA Superb as accompanying cars.
“Our longstanding partnership with the world’s number one cycling event underlines SKODA’s close relationship with cycling,” says SKODA CEO, Prof. Dr. h.c. Winfried Vahland.
“The fact that ŠKODA has been sponsoring the Tour de France for ten years, and that we can also celebrate this 100th anniversary is really something very special. Supporting the Tour de France and other cycling events is also an expression of our company’s tradition spanning the past 118 years. The company’s success story began in December 1895 with the production of bicycles by our founding fathers, Laurin and Klement,” Vahland goes on to explain.
This year’s Tour de France started on Corscia on June 29th and the cyclists will cover 21 stages and 3,360 kilometres, and will reach the finish line in Champs-Elysées, Paris on 21st July.
Providing transport has always played a major role in any sponsorship arrangement and year on year, the 200 plus Skoda models travel around 2.8 million kilometres during the Tour with the total distance travelled in the previous 9 years is almost 25 million kilometres.
The Skoda fleet really comes into its own here in terms of reliability. Not one single vehicle has ever broken down due to technical problems.
Skoda Website: skoda-cycling.com
Skoda on Twitter: @SKODAUK_Media
This post has been sponsored by Skoda, but all thoughts are our own.